This film presents a new «NFT viewer» functionality available on the Tag Heuer connected caliber e4.
We evoke in a simple and elegant way the notion of NFT: a digital work of art. The entire film takes place in a virtual art gallery, representing the dematerialized universe of NFT. This conceptual architecture made of raw materials, glass, concrete and transparency to express art, technology and luxury,.
This gallery also represents what the Connected watch - thanks to the NF T viewer - allows each user to do: carry and visualize his collection of art works.
The NFT are materialized in glass frames - translucent, luminous and iridescent; a virtual “frame” that affirms their technological and artistic status. The staging is minimalist and contemporary - The different elements are in levitation, we are in an abstract universe - without gravity. The movements of the different objects are fluid, slender and dynamic to bring sophistication and lightness.
MOVIE //
TAG HEUER CONNECTED E4 // NFT VIEWER
STILL FRAMES //
CGI //
VISUEL ASSETS FOR ADVERTISING
CGI + PHOTOSHOP //
TAG HEUER //
NFT VIEWER PAGES//
These images were created to be used as backgrounds for the website pages dedicated to this new feature.
CREDITS //
Client: TAG HEUER
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Forence Lacrampe, Mathilde Tournois
Producers : Raphael Garrigues
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Forence Lacrampe, Mathilde Tournois
Producers : Raphael Garrigues
Creative Director : Alain Laurans
Directors : Ravet Simon
3D Artists : Rami Ibrahim, Antoine Firla, Fadia Hamam
Motion Design : Romane Vigne, Maude Baltyde
Compositing : Ravet Simon
Editing & Color Grading : Ravet Simon
