The Maison BAUME & MERCIER wanted to create content to communicate during the holiday season. So we created and directed several films on the theme of celebration preparation. Each scene has a slightly absurd twist, confusing, intriguing, in a color-block mode, while using emblematic objects of the holiday season. The overall mood is colored, and with a strong dominant, chosen in a range that relates to the holidays, with different color tips on the details.

Each scene ends with a Baume & Mercier gift pack. The story that precedes the staging of the package is designed to amaze the viewer.


Executive Creative Director: I-REEL // vimeo.com/ireel // www.i-reel.fr
Producers: Henri Hayon
Project Management: Joanna Brunet

Director:  Simon Ravet
Creative Director: Alain Laurans

Director of Photography: Christophe Graillot
Assistant Camera: Bruno Jean - Kevin Lieber
Gaffer: Christophe Alaphilippe
VFX Supervisor On Set : Henri Hayon
Set Designer: Géraldine Agasse; Joanna Brunet
Stylist: Géraldine Agasse
Make-up Artist: Bénédicte Trouvé

3D Artists : Bruno Jean
Compositor : Emilie Nicolast
Editing & Color-Grading: Simon Ravet

Music & Sound Design: Mooders

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