The Golden Arty campaign introduces the TAG Heuer premium duo, the TAG Heuer Connected 45 mm Bright Black Edition and the 42 mm Golden Bright. Inspired by the material and the design of these two watches, we imagined a minimalist universe, meticulously crafted to highlight the products and their distinctive features.
Our Agency created a movie and 6 stills, in CGI, for the complete digital campaign.
MOVIE //
GOLDEN ARTY //
STILL FRAMES //
CGI //
The scene is illuminated by the light of a sunrise, providing dazzling shine and reflections that bring the products to life. The watches gracefully evolve within an elegant pool of light, positioned at the center of an airy composition.
A glossy floor allows us to play with reflections to unveil some details and transition smoothly between products.
VISUEL ASSETS FOR ADVERTISING
CGI //
We also found inspiration in the campaign name – Golden Arty – to create visuals that follow the harmonious proportion rules based on the Golden Ratio, specifically the Fibonacci spiral.
Meanwhile the TAG Heuer Connected 42 mm Golden Bright Edition combines elegance with the sporty functions of a Connected Watch - rose gold case framing a distinctive dial with golden indexes and complications.
RESEARCH, DEVELOPMENT & TREATMENT //
STORYBOARD //
CREDITS //
Client: TAG HEUER
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Florence Lacrampe, Mathilde Tournois
Producers : Raphael Garrigues
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Florence Lacrampe, Mathilde Tournois
Producers : Raphael Garrigues
Director : Ravet Simon
Art Direction : Jonathan Rayé
Creative Director : Alain Laurans
Lead 3D Artist : Bruno Jean
3D Artists : Benjamin Laizet
Compositing : David Perez
Editing & Color Grading : Ravet Simon, Romane Vigne
