BAUME & MERCIER //
HAMPTON & BAUMATIC // BY I-REEL

The new members of  BAUMATIC and HAMPTON collections launched in 2020, were presented through a series of short movies mixing real footage and CGI installations .​​​​​​​ The watches were shot, using our motion-controled camera, The CGI was created after retrieving the robot's movements and using it in the CGI software.
The installations drew their inspiration from specific art and architectures references related to the collections universes.


CHAPTER ONE //  BAUMATIC //
STILLS & Gifs //


CHAPTER ONE // BAUMATIC //
MOVIE

CHAPTER ONE //  BAUMATIC //
STILLS & Gifs //



CHAPTER TWO //  HAMPTON //
STILLS & Gifs //


CHAPTER TWO //  HAMPTON //
MOVIE //


CHAPTER TWO //  HAMPTON //
STILLS & Gifs //


CREDITS // ​​​​​​​

Client: BAUME & MERCIER
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Project Management : Mathilde Tournois
Producers : Henri Hayon

Directors : Henri Hayon & Ravet Simon
​​​​​​​Creative Director : Alain Laurans

Director of Photography : Christophe Graillot

3D Artists : Bruno Jean,  Sebastien Mondan 
Compositing :  Sebastien Mondan
Editing & Color Grading : Romane Vigne


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